Branding

A brand stands as the cornerstone of an institution, embodying its principles, ethos, and commitments. It serves as the conduit that links an entity with its constituents, providing a tangible manifestation of its character.
The tone of voice employed by a brand, akin to the measured cadence of a distinguished orator, dictates communication, imbuing it with gravitas, sincerity, or authority, as befits the context.
Through meticulously curated imagery, a brand sketches poignant portraits in the minds of its audience, eliciting sentiments, igniting reflections, and fostering affiliations. Whether through austere palettes, emblematic symbols, or resonant visuals, imagery emerges as the brushstroke that delineates a brand’s narrative, etching its essence into the collective consciousness. In essence, a brand stands as the compass that steers both internal ethos and external perception, guiding the trajectory towards recognition, trust, and resonance amidst the currents of public discourse.

COA logo

COA logo

MDR led the rebranding and transition of the Alberta College and Association of Opticians (ACAO) to become the College of Opticians of Alberta (COA)