Daniel Roukema is the CEO of MDR Strategy Group and an award-winning strategist with more than 30 years of experience working with non-profits and public-sector organizations across Canada and internationally. His work focuses on advancing equity, strengthening trust, and delivering public-interest outcomes through leadership, strategic communications, organizational design, and ethical AI strategy.

Widely recognized for his contributions to regulatory leadership and public-interest protection, Daniel has led MDR Strategy Group to become an internationally recognized firm serving non-profit organizations and the professional and occupational regulation sector. MDR supports organizations to strengthen governance, engage communities, and navigate complex change through a people-first and equity-centred approach.

MDR’s work is grounded in community-driven leadership principles that emphasize accountability, inclusion, and measurable social impact.